It's a true delight when a small startup comes along with a fantastic new product. Case in point is XO Confections of Scottsdale, AZ. The confections they create are delicious treats that are almost too beautiful to eat. We presented this program to them after just one meeting.

We were so impressed, we asked if we could show them some ideas on spec. Our approach was to suggest rebranding their present XO type treatment into a series of formatted product line logos. Each would suggest a classic art style that was in the public domain. A mini poster

art card would be inserted into each box. Every new candy design could be treated as

a limited addition with a printed signature of the food stylist on the card. Then we created a promotional campaign to introduce the concept. This kind of program could quickly elevate the

XO brand to be a top level contender in an extremely competitive product category.

The goal here was not to just glamorize a beautiful product, but to

 also communicate its exceptional quality with upscale packaging and point of sale promotion.