In 2019 we were awarded the project of rebranding

Fabri-Kal,  a leader in the food service container industry, to rebrand their corporate logo and create brands for two new product lines. Fabri-Kal has remained on the cutting edge of the sustainable food service-ware industry by continually creating exciting new products that are environmentally potable. For the corporate logo section of the project, an update was required that would retain the look and reputation the company had gained over past several years. The result was various logo designs ranging from minor tweaks to taking major liberties with the current graphic guidelines for the corporate brand.

In the end, the most effective device for achieving an updated image for

Kabri-Kal was a redesign of the marketing materials combined with a slight variation to the well established corporate logo.

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